- Posted 08 May 2024
- LocationDublin
- DisciplineMarketing & PR
- Reference1493
Consultant
Brand Manager
Job description
Brand Manager - Pharma
Responsibilities:
Devise the marketing plan for the products and target markets, ensuring a successful implementation and regular reporting on results (KPIs)
Create the strategy to set-up long lasting relationships with our target groups: including, but not limited to Prescribers, payors, Patients, and Pharmacies, both in primary and secondary care settings
Manage national and sub-national meetings working with the sales teams to maximise ROI
Creation of promotional materials for sales force and other channels, including a focus on digital
Work in conjunction with sales, corporate medical, and corporate market access.
Design and execution of programmes to fit with brand strategy.
Manage project budgets and timelines and lead the agencies in delivering successful and measurable programmes.
Market analysis and assess trends, making subsequent recommendations based on the data available.
Management and creation of the Neuraxpharm advocacy network
Roll out the marketing communication strategy to all relevant stakeholders.
Requirment:
At least 2-3 years’ experience as a brand manager, associate brand manager in the pharmaceutical industry
Proven experience of working with multiple brands and priorities
Effective project management skills
Excellent organisation and communication skills
Knowledge of health service (HSE / HPRA / IPHA guidelines etc.,)
Track record of establishing stakeholder relationships