Planning & Client Management
- Take full ownership of a portfolio of brands in the healthcare category, with P&L responsibility for the brands under your remit.
- Develop ambitious and inspiring annual plans that deliver against company and brand partner growth metrics including sales growth, market share, profitability, and brand awareness.
- Leverage business analytics and category insights to influence customer and company decision making; utilizing internal/customer business systems.
- Manage the range selection, pricing and promotional strategies for your brands, utilising brand owner inputs, internal and external market data and local competitor analysis to support strategic choices and priorities.
- Manage the day-to-day relationship with designated Brand partners in line with company’s culture of collaboration and service excellence.
Execution
- Develop and implement annual shopper marketing and in store plans in conjunction with customer and internal marketing teams.
- Lead all consumer marketing initiatives for your brands, ensuring full brand owner alignment and localisation of international campaigns and initiatives where required.
- You will create presentations for use with clients, customers and internal customers (e.g. sales teams).
- You will draft briefs for outsourced activities as required and secure client approval prior to engaging with agencies.
- Represent your brands at trade and consumer events as required.
- Monitor execution of your brand plans and adjust as required to meet full year objectives and new market challenges as they arise.
Customer
- Ensure National Accounts, Field Sales and merchandising teams are fully aligned on your brand plans to deliver required trade executions.
- Attend customer meetings with the national account team as required to support key planning and development initiatives for your brands.
Performance & Support
- Manage profitability of your brands through effective P&L monitoring and management.
- Identify new market opportunities, determining which of these are commercially viable to pursue.
- Manage all client and internal reporting requirements against key metrics and objectives.
- You will monitor competitor activity and market trends, reporting on any such activity and implementing alternative business strategies as required.
- Work collaboratively with stakeholders to create accurate stock and financial forecasts that optimise availability and commercial outcomes.
- With closely with the sales operations and planning team and other internal stakeholders on all administration and operational tasks required to support your brands.
General
- You will be required to carry out any other reasonable task in relation to the overall job, as required
|
