Planning & Client Management | Take full ownership of a portfolio of brands in the healthcare category, with P&L responsibility for the brands under your remit. Develop ambitious and inspiring annual plans that deliver against company and brand partner growth metrics including sales growth, market share, profitability, and brand awareness. Leverage business analytics and category insights to influence customer and company decision making; utilizing internal/customer business systems. Manage the range selection, pricing and promotional strategies for your brands, utilising brand owner inputs, internal and external market data and local competitor analysis to support strategic choices and priorities. Manage the day-to-day relationship with designated Brand partners in line with company’s culture of collaboration and service excellence.
|
Execution | Develop and implement annual shopper marketing and in store plans in conjunction with customer and internal marketing teams. Lead all consumer marketing initiatives for your brands, ensuring full brand owner alignment and localisation of international campaigns and initiatives where required. You will create presentations for use with clients, customers and internal customers (e.g. sales teams). You will draft briefs for outsourced activities as required and secure client approval prior to engaging with agencies. Represent your brands at trade and consumer events as required. Monitor execution of your brand plans and adjust as required to meet full year objectives and new market challenges as they arise.
|
Customer | Ensure National Accounts, Field Sales and merchandising teams are fully aligned on your brand plans to deliver required trade executions. Attend customer meetings with the national account team as required to support key planning and development initiatives for your brands.
|
Performance & Support | Manage profitability of your brands through effective P&L monitoring and management. Identify new market opportunities, determining which of these are commercially viable to pursue. Manage all client and internal reporting requirements against key metrics and objectives. You will monitor competitor activity and market trends, reporting on any such activity and implementing alternative business strategies as required. Work collaboratively with stakeholders to create accurate stock and financial forecasts that optimise availability and commercial outcomes. With closely with the sales operations and planning team and other internal stakeholders on all administration and operational tasks required to support your brands.
|
General
| |
